Principles to Cultivating A Healthy Startup Culture


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Today’s guest is the Co-Founder / COO at Reelio, a venture backed media-tech company helping Brands and YouTube video Creators work together. Ben is an Entrepreneur and Technologist, specializing in IT, Energy, and Aerospace. He’s worked with large organizations (Lockheed Martin and the U.S. Navy) as well as founded and led smaller startups.

Some of the topics we spoke of in this episode include:

  • The correlation between a company thriving and the culture maintained within the organization.
  • The difference between sales and product culture.
  • Attributes to look for when hiring individuals to add to your startup team

  • How to build trust within your organization starting on day one.

I present to you, the man himself… Ben Williams!

Questions asked throughout the episode:

0:25 – What is Reelio and how did it get started?

2:16 – Who was the target consumer when Reelio started and how has that evolved overtime?

4:10 – As the COO of the company, how would you define culture?

8:02 – How do you determine whether someone is on board with your culture, the way that you define it?

10:51 – Do you believe culture is something that evolves over time or is it just constant?

13:39 – What’s the difference between sales and product culture and how are you able to manage both of them?

16:35 – How do you help people grow over time? How do you know when they’re ready to take things to the next level?

18:11 – What’s the one thing you do in the morning that sets the tone for the day?

More on Ben can be found via the links below:

Twitter: @itsbentropy



Joe Gilani
Joe Gilani (Co-Founder at Untangl) is a New York City native, networking enthusiast with a corporate sales background in the professional sports industry and a strong passion for making a profound impact in other people’s lives. He is incessantly hosting monthly meet ups or networking around the city, building relationships and strategically partnering with forward-thinking people. Together, we will leave the world a better place than how we found it.

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