Key Principles For Building A Successful Two-Sided Marketplace

Today’s guest is a successful serial entrepreneur, proven CEO, and worldwide motivational speaker, Jeff Hoffman. He has been the founder of multiple startups, the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including, ColorJar, and many more.

Topics we spoke of in this episode include:

  • Key principles on how to successfully build a two-sided marketplace model
  • Guidance on overcoming adversity for startups
  • Insights and strategic advice for startups that aspire to raise capital
  • Biggest takeaways from being part of the founding team at

I present to you, the man himself… Jeff Hoffman!

Questions asked throughout the episode:

1:50 – For any segment of the audience who might not know who you are just yet, Tell us a little about your background and accomplishments thus far.

3:30 – What in the world made you decide to commence this incredible journey that you’ve been on as an entrepreneur?

8:45 –! How did it get started and what were some of the biggest takeaways for the founding team from the early days of the company?

11:30 – How would you define info-sponging and how did your team utilize this technique to create the two-sided marketplace we call today?

14:35 – In a two-sided marketplace platform, is it more important to start attracting the demand side or the supply side? Why either?

17:01 – What advice would you give to the founders of startup that are building two-sided marketplaces and are struggling to obtain traction on either or both of the demand and supply side?  

21:50 – What tactics and strategic advice could you provide for those seeking to raise money?

25:45 – From traveling around the world and speaking to an array of startup entrepreneurs, what are some of the behaviors you’ve become aware of that are holding these startups back from thriving?

28:24 – What advice do you have for entrepreneurs to overcome adversity?

30:47 – What’s the one thing that you do in the morning that sets the tone for the day?

More on Jeff can be found via the links below:

Twitter: @speakerjeff



Joe Gilani
Joe Gilani (Co-Founder at Untangl) is a New York City native, networking enthusiast with a corporate sales background in the professional sports industry and a strong passion for making a profound impact in other people’s lives. He is incessantly hosting monthly meet ups or networking around the city, building relationships and strategically partnering with forward-thinking people. Together, we will leave the world a better place than how we found it.

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