How to Create Value for Your Customer and Monetize It

Ash Maurya

Today’s guest is the CEO & Founder of Lean Stack, Ash Maurya. He is author of both International best-selling ‘Running Lean’ and as of more recent, ‘Scaling Lean’ and the creator of the one-page business modeling tool, the Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies.

Some of the topics we spoke of in this episode include:

  • The different types of values that are worth evaluating pre-revenue
  • The 5 major macro metrics to gauge as your startup grows
  • How to tap into your creative influence
  • The difference between macro and micro metrics and how they apply to your startup

I present to you, the man himself… Ash Maurya!

Questions asked throughout the episode:

0:36 – Tell us a little about your background and accomplishments for those who might not know who you are yet.

1:59 – Where do you get your creative influence from?

3:31 – In Scaling Lean, you had mentioned, “Blindly optimizing a single part of your business model, even if it was once the weakest link, will eventually lead to waste.” For the startups listening, can you elaborate on what you meant by ‘the weakest link’ and how it will eventually lead to waste?

6:26 – Other than monetization, are there any other different types of values that are worth evaluating when you are pre-revenue?

9:39 – Do you have any examples of well-known companies that have been able to add massive value before being able to monetize?

14:01 – Could you tell us about Effectuation and walk us through the Entrepreneurial Method?

18:24 – Can you explain the difference between macro metrics and micro metrics and how teams should evaluate each and what they can actually do with either two of the data?

23:21 – What are the main differences between the Lean Canvas and the Business Model Canvas and what were the steps you took in validating the usage of the Lean Canvas by startups?

28:30 – What is business models are seemingly trending these days that people were considering hard nuts to crack two years ago?

30:12 – What’s the one thing you do in the morning that sets the tone for the day?

More on Ash can be found via the links below:

Twitter: @ashmaurya


Joe Gilani
Joe Gilani (Co-Founder at Untangl) is a New York City native, networking enthusiast with a corporate sales background in the professional sports industry and a strong passion for making a profound impact in other people’s lives. He is incessantly hosting monthly meet ups or networking around the city, building relationships and strategically partnering with forward-thinking people. Together, we will leave the world a better place than how we found it.

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